The lambskin leather jackets, $99, are flying off the rack. So are the European linen pants and shirt sets, $90. Where can shoppers find these products? Target, but not its sister brand Kmart.

And that’s the point, according to Carrie Kirkman, Target’s merchandising boss, who is hoping to resurrect the big red circle as the go-to for moderately priced fashion and soft home furnishings.

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