More shoppers say Coles is their main supermarket than any other in a significant reversal of sentiment towards Woolworths, which has fallen behind its smaller rival for the first time in years.
Of 1000 people surveyed by analysts at UBS, 38 per cent described Coles as their primary supermarket, one point higher than Woolworths. It is the first time that Coles is above Woolworths in the survey. According to the same analysts, 44 per cent of shoppers described Woolworths as their main supermarket before the COVID-19 pandemic.
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