Rebel Sport’s dominance of the fitness goods market is under attack after British retail giant Frasers launched an aggressive push into the Australian market with a plan to open more than 100 Sports Direct stores.
The London-listed retailer, which owns brands such as Slazenger and Everlast, will spend $60.4 million to increase its stake in shoe retailer Accent, which owns Hype DC and Platypus stores, to 19.6 per cent.
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