Treasury Wine Estates has poached Sam Fischer, boss of beer and spirits group Lion, to be its new chief executive, replacing company veteran Tim Ford, as the business pivots to focus on its premium Penfolds brand.
Fischer has been at the helm of Lion, owned by Japanese giant Kirin, for the past three years, overseeing beer brands including Tooheys, XXXX Gold, and West End. He has also been a non-executive director with luxury goods and fashion company Burberry Group since 2019.
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