With the election in the rearview mirror and the endless talk of price-gouging put to bed, there’s one big question hanging over the Australian retail industry: does Woolworths chief executive Amanda Bardwell need to start a price war to win back the trust of consumers?

She certainly has the ammunition. In February, Bardwell announced a plan to cut $400 million in head office costs, sparking speculation that a chunk of that would be pumped into promotions and discounts.

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